Amazon E-Commerce Specialist | Catalog, Ops & PPC Expert
Sher Afgan
I help Amazon brands scale profitably through data-driven product research, catalog optimization, PPC management, inventory planning, and marketplace operations across the US, UK, and UAE marketplaces. My focus is on increasing organic visibility, improving advertising efficiency, and building sustainable long-term account growth.
About Me
I am an Amazon E-Commerce Specialist with experience managing Amazon seller accounts across the US, UK, and UAE marketplaces. My expertise covers the complete Amazon selling cycle—from product research and listing creation to PPC management, catalog troubleshooting, inventory forecasting, and account growth strategy.
I have managed over 1,000 ASINs, working with both FBA and FBM business models across Home & Kitchen and Automotive categories. My approach combines technical catalog management with performance-driven advertising to improve profitability, increase visibility, and scale Amazon businesses sustainably.
Career Highlights
- Managed 1,000+ Amazon ASINs.
- Worked across US, UK & UAE marketplaces.
- Managed seller accounts generating $20K–$50K monthly revenue.
- Experienced in both FBA & FBM operations.
- Created and optimized 500+ Amazon listings & 150+ PPC campaigns.
Zero to Hero: The Launch Blueprint
Starting from scratch? Here is the exact roadmap I use to build your Amazon business from account creation to your first profitable sales.
1. Account Setup & Compliance
Professional Seller Account creation, LLC/LTD verification, Brand Registry, and resolving initial suspensions.
2. Data-Driven Product Hunting
Using Helium 10 & Jungle Scout to find high-demand niches. Validating margins, sourcing costs, and market viability.
3. Sourcing & FBA Logistics
Connecting with reliable suppliers, negotiating prices, quality control, and routing inventory directly to Amazon FBA.
4. SEO & Catalog Perfection
Flat file setup, high-converting Titles/Bullets, backend search terms optimization, and premium A+ Content creation.
5. The Launch & PPC Aggression
Triggering the algorithm. Implementing Auto, Broad, and Exact PPC campaigns to rank on Page 1. Offering discounts for initial velocity.
6. Profitability & Scaling
Lowering ACOS/TACOS, harvesting winning keywords, cutting wasted ad spend, managing restocks, and scaling to multiple marketplaces.
Technical Amazon Expertise
Product Research
Listing Optimization
Catalog Management
Amazon PPC
Operations & Logistics
Featured Case Studies
Heavy Duty Tarp Clamps
Challenge
The product entered a competitive niche with weak keyword indexing, low organic visibility, and high advertising costs. The listing lacked optimized content, reducing conversion despite consistent traffic.
Strategy
- Conducted product and competitor research using Helium 10 and SellerSprite.
- Optimized title, bullets, backend search terms, and created A+ Content.
- Built structured PPC (Auto, Broad, Phrase, Exact) with weekly harvesting.
Results
- Organic keyword rankings improved significantly.
- ACOS and TACOS reduced while maintaining sales growth.
- Daily orders and monthly revenue increased substantially.
Motorcycle Bike Phone Holder
Challenge
Although the listing generated traffic, the conversion rate remained low due to incomplete product content, weak technical specifications, and an inefficient PPC structure.
Strategy
- Conducted complete Amazon SEO optimization.
- Updated product images and created A+ Content.
- Rebuilt PPC into Auto, Research Manual, Ranking Manual, and Exact.
Results
- Conversion rate increased significantly.
- ACOS decreased significantly.
- Multiple primary keywords reached Page 1.
Heavy Duty Rubber Wheel Stopper
Challenge
The product experienced slower delivery performance under FBM, reducing Buy Box ownership and affecting customer experience. The catalog also required optimization and inventory planning.
Strategy
- Assisted in transitioning inventory from FBM to FBA.
- Updated listing content and catalog attributes using Flat Files.
- Managed inventory forecasting and replenishment planning.
Results
- Faster Prime delivery and improved Buy Box percentage.
- Better keyword indexing and increased organic visibility.
- Sales increased while maintaining profitable advertising costs.
Advanced Operations
Deep-dive strategies ensuring catalog health, maximum profitability, and sustained brand growth.
Flat File Mastery
One of the catalog issues I resolved involved a broken parent-child variation. I downloaded the category-specific Flat File, corrected relationships and SKU mapping, and submitted a Partial Update to bypass backend caching.
I also regularly use Flat Files for bulk title updates, backend keywords, browse node corrections, attribute updates, and suppression fixes.
Let's Scale Your Amazon Brand
Ready to optimize your catalog, lower your ACOS, and drive real growth? Get in touch with me directly.
Location
i9-Islamabad, Pakistan
Phone
+92 322 2993995
Languages
English (Professional) • Urdu (Professional)